How Heritage Arms Slashed Sales Cycles by 50% and Unlocked $250k in Savings
By automating proposal generation and unifying inventory with real-time margin tracking, Heritage Arms replaced manual delays with rapid, high-margin deal closures.
Outcomes
50%
Faster sales cycle, confirmed within the first two weeks live.
$250k
Projected savings in the first 6 months, extrapolated from early results.
20 hrs/wk
Manual quoting time saved and redirected back into selling.
The Challenge
Heritage Arms was bogged down by slow proposal generation, lengthy sales cycles, and manual financial calculations built on unreliable data. Sales cycles dragged on for weeks, while disjointed inventory and hidden logistics costs obscured true profitability on deal-by-deal transactions.
What We Did
- Rebuilt POS System: Overhauled checkout operations to seamlessly track modern transaction flows.
- Asynchronous Inventory System: Synchronized inventory levels and logistics estimations continuously across system components without system latency.
- Integrated Profitability Engine: Built a margin calculator factoring in logistics, overhead, taxes, and fees to display real-time deal profitability.
- Automated Proposal Software: Streamlined the proposal lifecycle to automatically generate and deliver client-ready quotes.
The Outcome
Proposal generation time plummeted from weeks to hours, accelerating the sales cycle instantly and helping leadership optimize profit margins across all inventory.
"While I knew our old systems weren't the strongest, I had no idea just how massive the impact would be. We saw immediate results when our sales cycle dropped by 50% in the first two weeks, and now when we extrapolate it out, we will have saved over $250k in the first 6 months. It's like they knew our business better than we did!"
Mel W., Managing Partner · Heritage Arms
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